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underground hip hop (7)

FamupMuzic. The New Sound In Hip Hop

HIP-HOP IS BACK with this duo consisting of brothers T The Truth and 450. FamupMuzic, formally known as F.A.M. Family And Money, is a Hip-Hop group that is sure to reach millions through their music. Their style of hard hitting, soul piercing, and emotional gripped flows combined with amazing production and sound quality will leave you wanting to hear more! In the words of 450, "Don't just hear...LISTEN!" Both artists are from Oklahoma and represent the Sooner state with pride. T The Truth, sometimes referred to as T3 or Truth, is not only an artist in the group but he also records, mixes, and masters the group's records and has produced as well. Without a doubt, 450 is the wild-man of the two! His aggressive in your face flow and ability to put on one heck of a show give the group balance as T3 is more laid back and mellow.

At an early age, both artists discovered music was their true passion. Though life gave them incredible experiences which fuels their songs, music wasn't always their main focus. Being the outstanding high school and college football star that he was, 450 had ambitions and talent to make it to the NFL but never received the consideration because of a devastating ankle injury. While 450 was running the field, T The Truth served as an enlisted soldier in the US Army and completed 2 tours of duty in Iraq. Having served for a total of 6 years, he was honorably discharged in 2007 a year before 450 was to complete college. The two brothers united again and decided to give music a full time effort and so began FamupMuzic's career in 2008 in the small city of Huntsville, Texas.

Since the beginning, FamupMuzic has provided listeners with a unique, wildly creative and captivating listening experience. You won't hear what many associate with modern rap as the stereotypical money, cars, h**s type of music. If you could sum it all into one word, the music that T The Truth and 450 create would be labeled as substance. The content of their flows, the rhythm of their delivery,and the passion behind the stories told through their art is not only heard, it is felt! These brothers do not like to promote violence and negativity. They realize the nature of the neighborhoods they came from, and many across the world, are sometimes fueled and filled by it so in turn they celebrate and promote positive messages through their music.

Currently, FamupMuzic is in the studio working on their next release "Soul Muzic" the mixtape that will be released early 2015. The group has also teamed up with producers J-Rum, Tony Fadd, Tone Jonez, and many more to create some of the most amazing songs that Hip-Hop has ever heard! The group has also signed with independent label Rubo Records and will be adding more music, shows, and services as well as a tour in spring of 2015 as well.

New music is uploaded every Friday at 10:00am and content is added often so sign up to the mailing list to stay posted!

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ZayMaTiC the Snapper...Your Next Favorite Rapper

The Hazy Company

ZayMaTiC is a 19 year old rapper from Oakland Park, FL. Born Isaiah Lugo, ZayMaTiC has been rapping since the fifth grade. In 2014, he released his first mixtape Genesis. He would then go on to open for the likes of Waka Flocka, Curren$y, Dizzy Wright, Denzel Curry and more. He headlined his own show and was also featured on the Burnin Mad Tour in California. On Christmas Day 2014 he released his 2nd mixtape, Chronically Waiting.

Currently, he is working on his 3rd project and is scheduled to perform at both the Rolling Loud Festival and SXSW in 2015. In addition to the music, ZayMaTiC is also the CEO of The Hazy Company, which houses his apparel line, Hazy Bunch Clothing as well as video and graphic design services.

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"3" FOR THE RECORD : KERB DWELLERS @kerb_dweller

2WILD : LYRICAL SHOGUN / EARTHQUAKE BASS MIGHTY MANDROID : IRON JAWED RHYMER AVERAGE : MIC VERBALIZER MR DEMIC : TECHNICS SHIZOPHRENIC MEVZ : THUNDERING DRUMS / DAVE ALLEN STABS ARRANGED BY 2WILD / MEVZ PRODUCED AND MIXED BY MEVZ FOR E.B.R 2014.
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ALBUM REVIEW - Mr Clean - With a Vengeance

https://www.youtube.com/watch?v=-FQICXUngtA

I'm sure some of you have "that" rapper on your radar, your "Mr. Most Anticipated"; he's been in and around your local scene for years, you've seen him live a few times, he's appeared on a handful of other people's tracks and/or had a track or two of his own, possibly has been part of a short-lived duo or group, perhaps he's had a couple different rap nom de plumes too - all of this but he's never actually released an album himself.

All was pretty quiet for a number of years but then a single called "Hard Yak b/w Closet" dropped a few years ago, which started getting me hyped with the promise of an album to follow. As usual for hip hop, that album was delayed a few times and seemed to take forever to come out - but FINALLY Mr Clean's debut album "With A Vengeance" has arrived.

Straight off the bat I have to say that the biggest appeal of this album is that it feels fresh sonically. As much as I've always wanted my hip hop to retain its golden era influences, the result is often played out beats and production styles which give me an unwanted sense of deja vu; this has been testing my patience in recent times. Throwback is all good, but when it takes the form of mimicry it becomes simply boring and the lack of creativity drives me nuts. However, the Clean album sounds rather different to your average underground hip hop release, thanks to the production by (primarily) Colord Noyz, with assistance from a couple others. Many of the tracks bring an electro industrial feel, which perhaps might be better described as a slowed down Drum and Bass vibe - this is particularly evident in the first half of the album. Don't get it twisted, what we have here is undoubtedly 100% "keeping it real" pure hip hop, but the use of harsh synth effects, EDM style drum programming, teamed with some monstrous bass drops, all takes the music beyond the "how to make a boom bap golden era rap song" generic hip hop that we get from many golden era influenced artists nowadays. For its majority, musically the album maintains a consistent level of darkness and a powerful intensity and it's very refreshing to have that feel achieved through progressive means.

One factor that sets this album apart for me is the bass. It's hard for me to think of an album from these shores that, by design or accident, sounds so damn good in "da ride". The first five tracks on this album are backed with TRUNK RATTLING bass that would be totally wasted on an mp3 player's headphones or PC speakers. Compared to a quite a few "backpack" type releases we've had over the years from my part of the world, many of which never seemed too concerned with sound quality, it's really impressive to hear such dense, richly produced music. From purely an audiophile point of view it makes for a very enjoyable listening experience. "Hardware" is a prime example of this.This track is quite ominous with its screeches and noise, and, of course, killer bass. "Diamond Thrust" is on a similar tip but is a more of a showcase of synths and sirens. the sheer power of the track cannot be fronted on.The intro "Bag of Merk" and other early tracks such as "Steroid Frauds" and "Ziplock" also dwell in the same realms of sound; "Steroid Frauds" is a trippy, ambient take on the sound, whilst "Ziplock" is an aggressive banger which brings bass thumps that would bring a smile to the face of DJ Magic Mike. Speaking of the Miami Bass legend, "Ziplock" takes in a bit of (modern) Dirty South influence, I like that the man has the ability to his adjust his style to the tracks behind him. "Tundra" and "Ted Demme" are good examples of the stylistic diversity in his emceeing, where he employs the use of a tougher delivery to match the roughness of the production.

It's not an all-out subwoofer assault here though as the album does delve into a broader range of styles once we're half a dozen tracks or so in, but the initial feel of the album lingers and is never too far away; this earns bonus points for me as a cohesive album is always a good one in my books. The mock game show of "She took the $" is a 70's influenced track with guitar and lively horns, which at first came to me as a bit of a shock in contrast to the bass dominant electro of the earlier part of the album, but it's a funky one that has grown on me immensely after subsequent listens (Clean does get a bit drowned out by the activity of the instrumentation on the track though). "Enemy Tape" is a very dope late 80's tribute, sampling from P.E. and such - yes it sounds a lot like something fellow Aussie hip hop crew Koolism have done quite a few times before, and obviously in hip hop as a whole it's not a new concept, but the track is nonetheless dope for what it is and does well to avoid presenting as contrived. "Golden Frame" is the most chilled track on the album, with a jazzy feel that features some moody female scatting or the like. It's an interesting one lyrically as Clean delivers a feel good verse which is rather more personal in nature; a celebration of life type dialogue where he gives props to his wife and kids. It's rather different to his overall lyrical stance on the album, which is for the most part hip hop's eternal need for the elimination of sucker MC's. The track also features a decent verse from San Diego Odessa Kane as well where Clean holds it down well, Ive heard alot of Australian MC's do tracks with US artists and they seem to sound amateaur alomg side them, same goes for the track I heard him do with Phat Kat (Detroit), Mr Clean mos def can hold it down. Speaking of guests, we have a few local MC's along for the "With A Vengeance" ride and they definitely play their part in adding to the album's appeal. "The Highway" is another laidback track, but rather than employing the jazzy touches of "Golden Frame", this time it's a headnodder of a blunted chill-out session. It features top notch verses from Sinks and Prince Naeem, both previously unknown to me, and I'm particularly impressed with the syrupy voice of Prince Naeem - he's someone I'll be looking out for in the future. We also have "Monsta Squad" which is a motherlode of a posse track clocking in at 8 minutes that features a diverse range of home grown talent alongside our album's host i.e. Empress MC, 13th Son, Ello C, Abuse, Monchichi, Fame, Don Data and Lee Monro. "Tundra", "Ted Demme", "The Funeral Song" and "Faith in the Raw" all lie within the realms of the sonic assault provided by the first handful of tracks. "Tundra" is particularly strong with an expansive and moody feel; Clean makes reference to "synthesised melancholy" in the song, which sums up the vibe of the track perfectly. The weakest song for me on the album is "The Funeral Song", which is perhaps surprising given that it's produced by the biggest name producer on the album i.e. the UK's Beat Butcha. I think the problem is exactly for the reason of who produced it - it just sounds all a bit too 2014 generic compared to the rest of the album and I could think of a number of US artists making this exact type of track - Much, much better is the haunting and hard late album track "Faith in the Raw", which brings us full circle to where the album kicked off sonically, and I'm not mad that it has some modern era Mobb Deep edge to it either.

I realise the focus of this review has been more on the music than the emcee. That's not a meant as a slight on Mr Clean at all, but rather an indication of how good the music itself is. The most appealing quality of Clean as an MC is that he simply sounds unique - he's not the most technical or dazzling MC out there, nor does he have a dominant, intimidating voice that would scare old ladies, but there's something different in his vocal tone and style that is simply type nice - I can't think of one rapper from these shores (or elsewhere) that he sounds like. It's also good to know there isn't any overdone tough guy brashness and no fake accents or exaggerating the local accent to sound more "Aussie"; it's easy to tell the man is just being himself, which is really endearing to me. The album closes out with the reflective "Ambition", which along with persistence is obviously something that Mr Clean has in spades after staying in the grind some 15 years or more and eventually releasing his debut album; it's a pretty impressive one.

MUSIC VIBES: 9/10  LYRIC VIBES: 7.5/10  OVERALL: 8/10

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