Guerrilla marketing: an advertising strategy concept designed for small businesses (or a music maker!) to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.
I challenge you to do something crazy for your next release. Get weird. Say something hilarious at the end of the track. Promote your song to your fans with cover art of you next to a grill with the caption "FLAMES" (Okay, don't take my idea, I might actually do this). Next time you go out and sell CD's, ask a passerby (or several) to be your American Idol judge and put on a show. Switch all your profile pictures to something related to your music that people won't be able to look away from or forget.