Assuming you have talent, good sound/video quality, and a catchy song, you may want to follow these tips that will help boost the viral potential of your upcoming music video production. Over the last few years, many indie artists (including Shannon Curtis and Laura Sullivan) have used one or more of the following techniques to achieve mass exposure to their music video over a short amount of time.
1. Make your video with the intention to affect to one's emotions. Material that will give a lasting effect on one's feelings and emotions tend to leave a lasting impression. Those are the type of songs and videos that get played back to back to back by a listener. Material that leaves a lasting impression tends to also get shared way more often.
2. Feature a theme of a common human experience with an uplifting message. The more people that will feel your release relates to their life and personal journey, the more success your release will have. If they feel you are providing something that will help encourage their journey, you will have HUGE success. Not only are you making good material; you are making others feel good about themselves with your material.
3. Tell a story with your visuals; don't just perform. Visuals that keep a viewer interested and engaged will only make your song shine more. Stories, complex visuals, or crowdsourcing (using multiple people of the public's work) are all ways to stand out visually with your music video release.
4. Make promotion a team marketing effort. Don't try to go the promotion road alone if you are seriously trying to go viral. If you have a budget, get marketing from as many companies, blogs, radio stations, DJs and other outlets as you can. If you don't have a budget, try to find as many free resources as humanly possible, and make sure you have a team of friends and family cosigning (sharing, liking, retweeting) your every move!
Bonus YouTube Tip: Create videos in a space where a buzz is already present. People who have had the most success with music on YouTube are people who consistently cover/remake songs that are highly relevant to the music world. YouTube is very crowded, but it’s also one of the main places people go when a new topic hits the web. Use the traffic from popular songs, events, and topics to drive views to your video with all of the ‘related video’ marketing that YouTube does for its users.
We offer a variety of options in Music Promotion including Promotional Packages, a daily blog to promote music from Underground/Indie Artists, Youtube music promo, Facebook Promo, Twitter promo and much more! For details, please visit the Promotional Services page to get the scoop on how we promote music. We've been in the music marketing and PR business for over 10 years and look forward to servicing musicians and artists worldwide for a lot longer! If you are not already a member and would like to sign up for free to benefit from our variety of resources for indie and unsigned music makers, follow this link.
Regular Business Hours: Monday - Saturday: 9am-6pm EST
6368 Coventry Way, Suite 193
Clinton, MD 20735
Our Top Services:
Our development packages assist with what artists need to have before releasing a song. Services include mixing and mastering, art design, song critiques and social media services. To make sure an artist’s image, sound and networks are presentable to fans and industry scouts, thousands of clients have used our low-priced deals to their advantage.
VIP Music Marketing Guide
For those who are ready to find opportunities in the music world they can submit to, our VIP section is a perfect fit for artists in all genres. 5 days a week, we post opportunities that include radio stations, magazines, contests and labels who are in search of Indie music. These opportunities are posted for our VIP members to have access to submit their best music to in chance of placements, deals and exposure opportunities. We do our best to find fresh, relevant opportunities that don’t require submission fees.
For our members and clients who have excelled in creating very appealing musical works, we offer a variety of free, paid and non-exclusive deals to market talent across the globe. For these types of offers, we can only accept less than 10% of the music submissions sent to us, to ensure only the finest quality music is being marketed to our connections and audience base. Sending an amazing song out to the masses has a very different effect than sending out a decent song with potential to the masses. To ensure successful campaigns, we have to be very picky about the talent we chose to promote on a large scale.