Even though the music scene is getting crowded, there is always someone in the world actively looking for Indie music to use and/or distribute. This is happening now more than ever since there are so many new types of businesses in the digital age. In general, the more information you have, the fewer companies must do to research you. The better your music brand presentation is, the more they will be inclined to like you.
Many Indie labels have turned to the internet as their main way of accepting new music to review. While some labels still use the traditional P.O box as a way for artists to submit music, most labels now accept digital submissions via email or a contact form that you fill out. Labels usually have a roster of bands or artists that cover the sound of music they are looking for, so it is important to have something unique to bring to the table when submitting your demo. Traditional A&Rs at labels used to be all about finding potential, but now with the market so saturated, mentioning your past achievements (any placements, tours, awards, etc.) is vital. It is also important to pay close attention to detail when sending work; some labels specifically want to hear your background and get as much info on you as possible, while others may only want a mp3 attachment and phone number to contact you at. Don’t over-sell or under-sell yourself, just give exactly what they ask for.
Community, online and college radio station music directors are the people you want to make sure you send beautifully mastered and ID3 tagged songs to. While labels may be focused more on your potential, radio stations are focused more on your quality. As they have industry standards to uphold, they are no-nonsense when it comes to what they put on the air. Be sure to send high-quality audio files only! Also, while some shows are uncensored, the majority of radio stations will expect you to have explicit-free radio versions of your song available. It is also important to be a 100% rights owner to the work that you are submitting; radio stations will never air music that they aren’t sure they’ve been approved to by the copyright holder.
Blogs and Magazines
There are thousands of music blogs and magazines online that feature new music releases weekly. These companies are usually in search of content that their audience will enjoy and share, so it is important to visually stand out when submitting. High-quality images, music videos, and well-written biographies are a plus when it comes to these submissions. These are the companies that want the most information on your career, so it’s recommended to send anything in your possession, including all your social media links and relevant contact info. Since most blog and magazine posts are filled with content, the type of music submission that annoys a writer the most is one with little to no information. Never submit music to a blogger with just an attachment and the words ‘check me out’ unless they specifically tell you to!
Brands and Licensing Companies
All types of companies and brands use music in their day-to-day business practices. When you hear a song in the background of a commercial? An Indie artist somewhere is getting paid. When you hear a track playing while you were on hold with your phone company? An Indie artist is getting paid. That music playing in your favorite store as you shop? From an Indie artist, getting paid. In order for a company to use musical works in an advertisement or product of theirs, they must obtain the right, or licenses from the copyright owner(s) and work out the payment terms. Some brands like to request songs from the general public themselves, but most brands go through licensing companies, which hunt for quality songs that can be licensed for TV, video game, radio and other song placements. Like radio stations, these companies will only consider polished, completed material; they don’t really get excited about potential. Instrumental tracks also do very well in this market since the music is usually used in a background setting. Similar companies that seek songs to pitch to major brands are also known as publishing companies.
DJs, Podcasts and other Curators
New songs are coming out every second in hundreds of genres, thanks to all the latest music production software. How can anyone keep up and find the gold? This is where DJs and curators like podcasters and popular music channel owners come in. Unlike labels, these people don’t want to fully develop and manage musicians, but they are always looking for the next hit with the potential to go viral. These people don’t need too much backstory, they just want an amazing song that the masses will love. It is important to appeal to them by having a quality song that blends well with what’s popular right now in the genre that DJ or curator is looking for. These guys are people pleasers, so just like top 40 radio stations, they’ll only play what they think the people want to hear. They may be less likely to give exposure to something too obscure or unique since they don’t want to risk disappointing their listeners.
Here at Push Power Promo, we like to share opportunities for free that our members can submit music to!
We offer a variety of options in Music Promotion including Promotional Packages, a daily blog to promote music from Underground/Indie Artists, Youtube promo, Facebook Promo, Twitter promo and much more! For details, please visit the Promotional Services page to get the scoop on how we promote music. We've been in the music marketing and PR business for over 10 years and look forward to servicing musicians and artists worldwide for a lot longer! If you are not already a member and would like to sign up for free to benefit from our variety of resources for indie and unsigned music makers, follow this link.
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Our development packages assist with what artists need to have before releasing a song. Services include mixing and mastering, art design, song critiques and social media services. To make sure an artist’s image, sound and networks are presentable to fans and industry scouts, thousands of clients have used our low-priced deals to their advantage.
VIP Music Marketing Guide
For those who are ready to find opportunities in the music world they can submit to, our VIP section is a perfect fit for artists in all genres. 5 days a week, we post opportunities that include radio stations, magazines, contests and labels who are in search of Indie music. These opportunities are posted for our VIP members to have access to submit their best music to in chance of placements, deals and exposure opportunities. We do our best to find fresh, relevant opportunities that don’t require submission fees.
For our members and clients who have excelled in creating very appealing musical works, we offer a variety of free, paid and non-exclusive deals to market talent across the globe. For these types of offers, we can only accept less than 10% of the music submissions sent to us, to ensure only the finest quality music is being marketed to our connections and audience base. Sending an amazing song out to the masses has a very different effect than sending out a decent song with potential to the masses. To ensure successful campaigns, we have to be very picky about the talent we chose to promote on a large scale.