When submitting your music to media outlets, it is important to make sure you have the following:
Biography All artists NEED to include background information on themselves whenever they send their music out. Sending your songs without sending your story is like asking for money without telling why you need it. Not a lot of people are going to connect with you without knowing who you are! Your biography does not need to be lengthy and drawn out, but do tell who you are, where you came from, what you've achieved, and WHY you do music in the first place. Also, make SURE your bio is in the third person! It may seem like a good idea to have a personal summary of yourself, but it is more professional and practical for this write-up to be written for others to be able to copy and share.
High-Quality Photograph A low-quality picture turns listeners off, especially if they are in the music world themselves. A decent photo can at least give people a better idea of your brand, but still, puts you in the category of "someone trying to get out there". A GREAT picture gives a sense of credibility, and may even make people like your music better. Trust me, this helps you far more than you may think it would.
Mixed, Mastered and Radio Ready MP3s Once gain, the quality of your music is like the quality of your picture, but a thousand times more important. There are artists out there that are sub par but have AMAZING quality, which can get them further than talent with low-quality recordings. THE MIX AND MASTER OF A SONG CAN MAKE YOUR MUSIC GO FROM 3/10 TO 9/10. Please, I beg of you, invest in good quality recordings and audio services before you get to your marketing process. It is WELL worth it. DJs won't spin a great singer with unmixed tunes. Radio shows will not play a good band that has a below-average recording.
Contact Information Nothing is worse than an artist submission without contact information. This especially applies to those who are not “googleable”. Make sure you are very easy to get to in case of inquiries. Phone, Email, Skype, provide it all. Make sure your listeners know how to get in contact with you.
Social Network Profiles on the Top Ranked Sites. This goes along with contact information. If the recipients of your music submissions like an artist they hear, they will go right to Google to see how established you are on sites like Facebook, Twitter, Datpiff, Soundcloud, Reverbnation, etc. Even if you don't use these pages often, make sure you still have a decent profile on each site to build your own brand. Labels and Executives are taking Social Media VERY seriously! Don't think you'll get their attention if you don't have at least 1,000 Facebook fans and Twitter followers! They want to see a fan base. They want to see YOU building before they take you to the next level. The more information you have, the fewer companies have to do to research you. The better your presentation is, the more they will be inclined to like you.